Barton's new high-end vodka exudes a 'macho personality'

Chura, Hillary
May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p8
Trade Publication
The article reports on the plan of Barton Brands to launch a vodka called Thor's Hammer aimed at male drinkers. A description of the vodka is presented. Information is presented on the promotion of the vodka under the $1 million budget allotted by the company for its marketing initiatives. An explanation of the name of the vodka by executive vice president of marketing Ed Gualtieri is presented. The article also reports on the growth posted by the premium and super-premium vodka categories in 2000.


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