TITLE

Y&R bolsters senior creative staff

AUTHOR(S)
Petrecca, Laura
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Ann Hayden as managing partner-creative at New York-based Y&R Advertising. Hayden will oversee the agency's Danone, United Airlines and Metropolitan Life Insurance Co. accounts. President-Chief Creative Officer Jim Ferguson was attracted by Hayden's creative expertise, as well as her experience with management, budgeting and mentoring. Hayden started her advertising career as a copywriter at Rumrill-Hoyt in Rochester, New York in 1982. She climbed the ranks rising from copywriter to chief creative officer.
ACCESSION #
3059516

 

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