TITLE

Hewlett-Packard puts e-services out in front

AUTHOR(S)
Elkin, Tobi
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of an advertising campaign created by Goodby, Silverstein & Partners for Hewlett-Packard's e-services initiative. The television campaign will promote the company's e-services solutions for consumers and businesses. The 30-second spot has voice-over suggesting that businesses do not need to buy software applications when they can rent what they need from Hewlett-Packard. Print advertisements for e-services will be launched in March 2000 in major newspapers and magazines.
ACCESSION #
3059515

 

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