Folgers cuts the caffeine to rekindle lagging sales

Thompson, Stephanie
May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p4
Trade Publication
The article reports on the plan of Procter & Gamble to launch a new line of half-caffeinated ground coffee under the Folgers Lite banner in an attempt to improve its sales performance. Sales for the regular ground Folgers brand declined 10.9% while Folgers ground decaffeinated sales fell 13.5% for the weeks ended March 26, 2000. The Lite, a half-caffeinated version of Folgers Classic Roast, will target consumers 35 to 64 through print advertisements in July 2000. The Folgers Lite will be priced to compete with regular ground coffee.


Related Articles

  • Katrina Brings Hell And High Water. Klie, Leonard // Food Logistics;9/15/2005, Issue 80, p8 

    Focuses on the impact of the damages caused by Hurricane Katrina in the Gulf Coast on food shippers around the U.S. Effects of the hurricane on ports, airports and railroads in the Gulf Coast; Status of coffee producers and shippers in the region, including Procter & Gamble, as of September...

  • P&G redefines the brand manager. Neff, Jack // Advertising Age;10/13/1997, Vol. 68 Issue 41, p1 

    Focuses on the roles of brand managers in advertising agencies. The brand manager position as being redefined; Former responsibilities; Proctor & Gamble Co.'s efforts to place their television advertising buying and planning account; The loss of brand manager positions at Proctor & Gamble, and...

  • P&G in £12m relaunch of Sunny Delight. Rogers, Daniel // Marketing (00253650);2/14/2002, p2 

    Reports on the relaunch of the Sunny Delight softdrink of Procter & Gamble in a bid to cast off its unhealthy tag. Change in the packaging of the soft drink; Increase in the juice content of all Sunny Delight variants; Allocation for the advertising campaign of the product.

  • P&G keeps cooking with new food entries. Lawrence, Jennifer // Advertising Age;6/24/1991, Vol. 62 Issue 26, p2 

    Reports on the continued commitment of Procter & Gamble Co. (P&G) in the food and beverage business as it conducts a review of that division. Range of marketing initiatives or changes of P&G for its food and beverage division; Comments from Edwin L. Artzt, company chairman and chief executive...

  • P & G REPORTS 9% SALES GAIN IN FISCAL FIRST QUARTER 2011.  // Happi: Household & Personal Products Industry;Dec2011, Vol. 48 Issue 12, p108 

    The article reports on the financial performance of Procter and Gamble Co. for the first quarter of 2011, with emphasis of its 9% growth in sales.

  • P&G Posts Double-Digit Growth.  // Nonwovens Industry;Dec2004, Vol. 35 Issue 12, p72 

    Procter and Gamble's net sales increased 13% to $13.7 billion for the July-to-September quarter in 2004. Net earnings increased 14% to $2 billion, primarily driven by volume and gains from the divestiture of certain businesses. Among the quarter's highlights were: double-digit increases in...

  • P&G Exceeds Targets.  // Nonwovens Industry;Jun2005, Vol. 36 Issue 6, p71 

    Reports on the financial performance of Procter & Gamble for the first quarter of 2005.

  • P&G SELLING DURACELL.  // SupermarketNews;Mar2015, Vol. 8 Issue 3, p1 

    The article reports on the huge drop in quarterly earnings of multinational goods company Procter & Gamble Co. (P&G), with plans to exit the Duracell battery business.

  • First Quarter Slips at P&G.  // Happi: Household & Personal Products Industry;Dec2015, Vol. 52 Issue 12, p94 

    The article reports on the financial performance of consumer products firm Procter and Gamble Co. which posted an increase in sales in the first quarter of 2016 due to various factors including foreign exchange.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics