TITLE

Homemade (frozen) goodness: Smucker's ices PB&J sandwich

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of J. M. Smucker's Uncrustables, a new line of frozen crustless sandwiches, along with the brand's TV advertising campaign under agency Noble & Associates. Uncrustables comes in boxes of peanut butter and strawberry or peanut butter and grape sandwiches that carry a suggested retail price of $2.39 to $2.59. Uncrustables advertising will employ the tag line "With a name like Smucker's, it has to be good." The brand has a promise of convenience and a nutritionally sound lunch.
ACCESSION #
3059505

 

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