TITLE

GM weighs move of media planning to single agency

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of General Motors Corp. to consolidate its national media planning, which is being handled by various national advertising agencies. According to executives close to the automobile marketer, a decision has not been finalized. Auto expert David Cole said it would not be unusual for GM to be looking at other areas to eliminate redundancy and save money. The company had considered consolidating media planning several times in the past, but the brand management reorganization in 1995 and regional restructuring in 1999 put the matter on hold.
ACCESSION #
3059500

 

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