TITLE

Little Payoff Yet For Kaplan's Efforts

AUTHOR(S)
Moss, Linda
PUB. DATE
April 2000
SOURCE
Multichannel News;04/10/2000, Vol. 21 Issue 15, p94
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Cable News Network president Rick Kaplan's efforts to create viewership for the cable television network in the United States. Effects on the network's ratings; Success of the network in drawing so-called appointment television viewers.
ACCESSION #
3058792

 

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