CTAM Plans Brand Effort

April 2000
Multichannel News;04/10/2000, Vol. 21 Issue 15, p24
Focuses on the Cable & Telecommunications Association of Marketing's (CTAM) advertising drive created by MK Advertising designed to promote new services for the CTAM community and to attract new members from telecommunication companies. Goals of the campaign; Tagline of the campaign.


Related Articles

  • Corporate anorexia. Wood, Wally // Telephony;3/4/96, Vol. 230 Issue 10, p22 

    Focuses on the sale challenges which are facing the telecommunication industry. Definition of deregulation; Information on segment selling strategies; Importance of alternative sales channels. INSET: Seven strategies for success..

  • Putting words into action. Guy, Dandra // Telephony;01/20/97, Vol. 232 Issue 3, p36 

    Focuses on the obstacles in offering service bundling and retail marketing in the telecommunications industry. Need to coordinate industry companies' internal workings; Customers' demand for services thar are simple to operate and relevant to their lives; Challenges in checking credit histories...

  • Finding a formula for success. Demski, Vaneetha // Telephony;02/03/97, Vol. 232 Issue 5, p74 

    Focuses on the marketing strategies and concepts adopted in the telecommunications industry in the United States. Branding and bundling as important elements in developing a marketing strategy; Regulatory issues affecting the relative profitability of local exchange carriers and interexchange...

  • A new era in communications. Kimball, James G. // Advertising Age's Business Marketing;Jan1994, Vol. 79 Issue 1, p1 

    Focuses on the telecommunications market in the United States. Opening of the market through MCI Communications Inc.'s action; MCI's preference for competitors; Leveling of the playing field by Federal Communications chairman Reed Hundt.

  • Local competition--Lessons from `Down Under'. Kuehn, Richard A. // Business Communications Review;Aug93, Vol. 23 Issue 8, p82 

    Discusses the telecommunications market of New Zealand and Australia. Deregulated telecommunications market in New Zealand; Existing relationship between carriers; List of telecommunications organizations in Australia; Application in the United States market.

  • Soho on my mind. Bernstein, Peter // Telephony;11/6/95, Vol. 229 Issue 19, p26 

    Focuses on the marketing of telecommunication technology to the small office, home office (SOHO) customer. Remark by the author that all vendors, including AT&T, forget that the SOHO customer is the leading edge of the marketplace of the future; Profit potentials for any company which comes up...

  • Just dial 1-800-free-for-all.  // Newsweek;7/12/1993, Vol. 122 Issue 2, p47 

    Reports on the breaking out of a telephone rate war between American Telephone & Telegraph Co. (AT&T) and MCI. AT&T's former near-monopoly of collect calling; MCI's May 1993 launch of 1-800-COLLECT providing low-cost collect calls from any telephone; AT&T's counter with 1-800-OPERATOR; Details.

  • So you think you want to be a video star? Davis, J. Allen // Telephony;3/20/95, Vol. 228 Issue 12, p129 

    Discusses the video services planning process. Determination of household density; Advantages of targeting middle- and lower-income areas; Determination of subscription penetration levels; Problem with the costs of implementation; Development of the work activation plan.

  • 800 ways to call long-distance. Lefton, Terry // Adweek Western Edition;10/11/93, Vol. 43 Issue 41, Super brands p106 

    Reports on the performance of the telecommunications industry in 1993. Marketing strategies; Image-bashing; Segmentation; Competition; Rankings.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics