TITLE

PVRs Are Stirring Advertising Unrest

AUTHOR(S)
Forkan, Jim
PUB. DATE
April 2000
SOURCE
Multichannel News;04/10/2000, Vol. 21 Issue 15, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the unrest in the television advertising community spurred by TiVo Inc. and ReplayTV Inc.'s introduction of personal video recorders in the United States. Possible uses and abuses of the devices; Issues about the use of the devices discussed at the Cabletelevision Advertising Bureau's Cable Advertising Conference and the Association of National Advertisers' Television Forum.
ACCESSION #
3058748

 

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