Diversification, marketing `in' words at ASR Expo

Yu, Roger
February 1998
Orange County Business Journal;02/16/98, Vol. 21 Issue 7, p13
Focuses on the Action Sports Retailer (ASR) Trade Expo at the Long Beach Convention Center in California. Gathering of Orange County's action sports apparel manufacturers for the industry's largest national convention; Aim of the Trade Expo; Most significant development in the 1998 Trade Expo.


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