TITLE

GSD&M Goes Weekly With Us

AUTHOR(S)
Hill, J. Dee
PUB. DATE
March 2000
SOURCE
Adweek Western Edition;03/20/2000, Vol. 50 Issue 12, p92
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign unveiled by GSD&M company to accompany the relaunch of the `Us Weekly' magazine. Features of the campaign; Challenges encountered in making the campaign.
ACCESSION #
3043778

 

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