DirecTV Gets an Oscar for Para Todos

Hogan, Monica
April 2000
Multichannel News;04/17/2000, Vol. 21 Issue 16, p36
Reports on DirecTV Inc.'s promotion of its Spanish-language service. Signing of boxer Oscar De La Hoya as spokesman for the DirecTV Para Todos service; Appeal of De La Hoya to both English- and Spanish-language-dominant members of Hispanic households; Appearance of De La Hoya in print, radio and television advertisements; Enabling of De La Hoya to produce an exclusive DirecTV event.


Related Articles

  • Popular Boxer to be Featured in Advertising and Promotional Appearances on Behalf of DIRECTV Spanish-Language Service.  // Hispanic Times Magazine;Aug/Sep2000, Vol. 23 Issue 4, p48 

    Reports that DIRECTV Inc. has signed boxer Oscar de la Hoya as spokesman for its Spanish language service in the United States. Introduction of the DIRECTV PARA TODOS; De la Hoya's preparation for the world welterweight championship; Customization of entertainment for Hispanic Americans.

  • Moving on up. Tresniowski, Alex; Schnaufer, Jeff // People;1/20/97, Vol. 47 Issue 2, p93 

    Profiles boxer Oscar De La Hoya. His defeat of Julio Cesar Chavez; His love of golf; Background information on his boxing career; Criticism that he has forgotten his Mexican roots.

  • The pugilist and the professor. Hoffer, Richard // Sports Illustrated;6/10/96, Vol. 84 Issue 23, p80 

    Looks at boxer Oscar De La Hoya. Upcoming fight with Julio Cesar Chavez; Attention and money he is receiving; Impact of a win on his marketing draw; Titles he holds; His record; His new trainer Jesus Rivero; His love of architecture and golf; Plans upon retirement.

  • Arriving with a bang. O'Brien, Richard // Sports Illustrated;12/7/92, Vol. 77 Issue 24, p78 

    Profiles Oscar De La Joya, US boxer and Olympic gold medalist. How he began his professional career; His unqualified debut success; Earnings; Most heralded promising young fighter in the world; The promise to his mother; Choice of booking agents; Father's influence; Television appearances and...

  • Oscar de la Hoya. Mailer, Michael; Demarchelier, Patrick // Harper's Bazaar;Jun96, Issue 3415, p136 

    Profiles boxer Oscar de la Hoya. De la Hoya as World Boxing Organization lightweight champion; Description of a typical off-training day de la Hoya's life; Professional career.

  • The boxer. Lalli, Howard J. // New Yorker;1/9/95, Vol. 70 Issue 43, p52 

    Features the World Boxing Organization lightweight champion Oscar De La Hoya. De La Hoya's fight with the International Boxing Federation junior lightweight champion John John Molina; De La Hoya's separation from his managers.

  • Golden boy. Velazquez, Raquel // Hispanic;Oct1995, Vol. 8 Issue 9, p28 

    Profiles Mexican American boxer Oscar de la Hoya. Career history; Major accomplishments in boxing; De la Hoya's acquisition of the World Boxing Organization lightweight title; Views on boxing; Personal background; Match with boxer Julio Cesar Chavez.

  • Correction.  // Newsweek;8/18/2008, Vol. 152 Issue 7/8, p16 

    A correction to the article "A Viewer's Guide to Beijing" that was published in the August 4, 2008 issue is presented.

  • OSCAR DE LA HOYA.  // Great Athletes (Salem Press);2001, p3021 

    Profiles boxer Oscar de la Hoya.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics