TITLE

DirecTV Gets an Oscar for Para Todos

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2000
SOURCE
Multichannel News;04/17/2000, Vol. 21 Issue 16, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on DirecTV Inc.'s promotion of its Spanish-language service. Signing of boxer Oscar De La Hoya as spokesman for the DirecTV Para Todos service; Appeal of De La Hoya to both English- and Spanish-language-dominant members of Hispanic households; Appearance of De La Hoya in print, radio and television advertisements; Enabling of De La Hoya to produce an exclusive DirecTV event.
ACCESSION #
3037157

 

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