TITLE

Volvo's V70 ads aim at younger parents

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2000
SOURCE
Automotive News;4/17/2000, Vol. 74 Issue 5870, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Volvo Cars of North America Inc.'s launch of an advertising campaign for its V70 wagon United States. Target market; Creation of television commercials and print advertisements; Total cost of the campaign.
ACCESSION #
3034211

 

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