Too much luxury?

Stoffer, Harry
April 2000
Automotive News;4/17/2000, Vol. 74 Issue 5870, p8
Trade Publication
Reports on Ford Motor Co. North American Marketing Chief Vic Doolan's forecast of an increase in the number of high-priced vehicles in the United States. Potential problems in marketing the automobiles; Company's creation of the Premier Automotive Group to handle the marketing of upscale brands.


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