Ford entices dealers to get certified

Connelly, Mary
April 2000
Automotive News;4/17/2000, Vol. 74 Issue 5870, p3
Trade Publication
Reports on Ford Division's offering of incentives to automobile dealerships in the United States. Company's goal to establish operating standards; Provision of cash bonuses; Sponsorship of a 401 (k) plan for dealership employees; Goal of establishing brand loyalty among consumers.


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