TITLE

Ford entices dealers to get certified

AUTHOR(S)
Connelly, Mary
PUB. DATE
April 2000
SOURCE
Automotive News;4/17/2000, Vol. 74 Issue 5870, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford Division's offering of incentives to automobile dealerships in the United States. Company's goal to establish operating standards; Provision of cash bonuses; Sponsorship of a 401 (k) plan for dealership employees; Goal of establishing brand loyalty among consumers.
ACCESSION #
3034191

 

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