TITLE

Tiger's toy trail grabs limelight

AUTHOR(S)
Creevy, Jennifer
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses Tiger Electronics company's use of the Toy & Hobby Fair to promote its Furbies and Pokemon products. Aim of Tiger in joining the fair; Marketing approach used for the products.
ACCESSION #
3026134

 

Related Articles

  • Sun-Maid looks to school days in new promo.  // Advertising Age;8/26/1996, Vol. 67 Issue 35, p14 

    The article presents news briefs relevant to marketing in the United States. Sun-Maid Raisins launched a national back-to-school promotion aiming families with young children. R.L. Stine's best-selling children's book series "Goosebumps," stars in a cross-promotion. Tiger Electronics Inc. is...

  • ToyFest West. Mendez, Frances // Souvenirs, Gifts, & Novelties;Nov/Dec2015, Vol. 54 Issue 8, p51 

    The article offers information on the trade show "ToyFest West" to be held from March 6-9, 2016 which will features a night gala, and game night.

  • Nabisco tries Tiger toy promo. Fitzgerald, Kate // Advertising Age;9/30/1996, Vol. 67 Issue 40, p60 

    Tells that Nabisco Foods and Tiger Electronics are joining forces on a promotional program involving Nabisco's lineup of kids' cookie brands. Details on the promotions; Creator of the advertisements; Desire to raise the profile of the Nabisco Thing.

  • Tiger activating Mutoids in '98 for electronic games. Jensen, Jeff // Advertising Age;2/2/1998, Vol. 69 Issue 5, p45 

    Reports that Tiger Electronics is planning to introduce Mutoids, the company's first character-based property developed in-house in 1998. Products featuring Mutoids; Deal Tiger Electronics has made with various Hollywood studios to market television and motion picture related toys.

  • Cartoon Network contest offers Furby giveaway.  // Brandweek;11/23/98, Vol. 39 Issue 44, p10 

    Discloses that Cartoon Network is launching a sweepstakes contest through its Web site. Awarding of Tiger Electronics' Furby animatronic toys from November 30, to December 5, 1998.

  • McDonald's Unleashes Tiger Effort. Finnigan, David // Brandweek;04/16/2001, Vol. 42 Issue 16, p46 

    Reports that Tiger Electronics will add Shelby, an interactive Furby companion, to its McDonald's Happy Meal and Mighty Kids Meal offerings. Toy promotion agencies of McDonald's; Target market of the promotion; Creation of a desktop application by Tiger and TEK 21.

  • Hasbro intros Furby with $5 mil TV push. Jensen, Jeff // Advertising Age;8/10/1998, Vol. 69 Issue 32, p28 

    Reports that Hasbro's Tiger Electronics is planning a $5 million television advertising campaign for its Furby, a fuzzy animatronic toy in September 1998. Creation of the television advertisements by Posnick & Kolker.

  • Clear the air. McCarthy, John J. // Electrical Wholesaling;Jul97, Vol. 78 Issue 7, p44 

    Presents sales techniques which provide a salesperson various ways to counter price objections. Justification of the price; Providing information regarding the product; Use of testimonials; Addressing customer goals; Guiding principles of selling with regards to customer's objections. INSET:...

  • Evaluation strategy doesn't measure up. Hatfield, Colin // Marketing Event;Sep2001, p7 

    Comments on the inefficient evaluation strategy of the marketing and exhibition industries. Typical measurement of an exhibition's success.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics