TITLE

Interview

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the success of Jane Frost, BBC's controller of corporate marketing, in getting across the digital message to the public via the FutureWorld roadshow. Information on the job of Frost; Goal of BBC; Details on the FutureWorld roadshow.
ACCESSION #
3026132

 

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