Mistry, Bhavna
March 2000
Marketing Event;Mar2000, p23
Focuses on the success of Jane Frost, BBC's controller of corporate marketing, in getting across the digital message to the public via the FutureWorld roadshow. Information on the job of Frost; Goal of BBC; Details on the FutureWorld roadshow.


Related Articles

  • BBC's Frost defends branding strategy. Brech, Poppy // Marketing (00253650);7/6/2000, p9 

    Reports that Great Britain-based British Broadcasting Corp. (BBC) marketing director Jane Frost has defended the company's marketing plans for the BBC brands as of July 6, 2000. Frost's speech at a meeting of the Chartered Institute of Marketing.

  • Autie's marketing. Owen, John // Campaign;06/19/98, Issue 25, p32 

    Focuses on Sue Farr, director of marketing and communications at British Broadcasting Corporation (BBC) and Jane Frost, head of corporate marketing at the company, highlighting how the two will effectively change and study strategies to lead the company in the marketing industry. Information on...

  • Remote control. Walsh, Jennie // People Management;03/05/98, Vol. 4 Issue 5, p32 

    Focuses on the plans of the British Broadcasting Corp. (BBC) to consolidate its news broadcasting operations. Pressure of privatization on the BBC's management; BBC employees' complaints regarding their working conditions; British government's plan to reorganize the broadcasting firm. INSET:...

  • BBC World Service TV looks west. Amdur, Meredith // Broadcasting & Cable;4/19/93, Vol. 123 Issue 16, p35 

    Reports on BBC World Service Television's use of trans-Atlantic digital compression as it expands its North American lease on Intelsat. Global availability aim; Self-funded commercial operation; Paving the way into the U.S. multichannel market, according to Director Jeff Hazell; Transmission of...

  • Radio. Jeffreys, Susan // New Statesman;6/21/96, Vol. 125 Issue 4289, p41 

    Features the BBC Radio's coverage of the Northern Ireland peace talks. Leo Enright and Jim Dougal as political correspondent for BBC Northern Ireland; Advice for live broadcasters when faced with danger.

  • Are you being superserved? Barnett, Steven // New Statesman & Society;8/27/93, Vol. 6 Issue 267, p33 

    Discusses the British Broadcasting Corporation's (BBC) disappointing performance of recent mass entertainment initiatives. Amusing programs' legitimization of BBC; Sense of confusion over the BBC's direction; Diversion into journalism; Back in the market for guaranteed light-entertainment...

  • New style guide.  // Quill;Sep93, Vol. 81 Issue 7, p9 

    Reports on the British Broadcasting Corp.'s (BBC) style guides that abolishes cliches and jargon. Comment from BBC's Tony Hall; Words and phrases on the guide's hit list.

  • Radio needs action on accountability rules. Schoonmaker, Tim // Marketing Week (01419285);01/29/98, Vol. 20 Issue 42, p16 

    States that the British Broadcasting Corporation (BBC) should face the same rule of accountability outlined for other commercial companies. Details on BBC sail of Top of the Pops brand in Europe; Reference to the positive developments in radio brought about by the Broadcasting Act of 1990;...

  • BBC moves to the Farr side. Duffy, Maureen // Marketing Week (01419285);01/29/98, Vol. 20 Issue 42, p28 

    Looks at the work being done by one of the five senior marketers at the British Broadcasting Corporation (BBC) Sue Farr. Indepth look at the marketing of every BBC channel and service by Farr; Reasons for embracing market discipline by BBC; Details on other marketing appointments.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics