TITLE

Power to the sponsor

AUTHOR(S)
Fletcher, Mike
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the success of Ford Motor Co.'s sponsorship of the Millennium Dome in Greenwich, England. Factors that drive the replacement of Jennie Page as chief executive of the Dome; Implication of the changes in management of Dome on the world of corporate sponsorship; Predicted growth of sponsorship in 2001.
ACCESSION #
3026130

 

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