TITLE

Samsung unveils Olympic package

AUTHOR(S)
Creevy, Jennifer
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing program launched by Samsung Electronics company as part of its sponsorship of the 2000 Olympic Games in Sydney, Australia. Theme of the pavilion to be hosted by Samsung during the event; Other olympic activity planned by the company.
ACCESSION #
3026121

 

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