TITLE

Survey shows wasted spend

AUTHOR(S)
Cook, Alyson
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the result of a survey on losses from events activity. Percentage of activities that have an annual strategic plan; Implication of the result.
ACCESSION #
3026119

 

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