TITLE

Firms in dark on field marketing

AUTHOR(S)
Cook, Alyson
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the result of a survey on knowledge of marketers about sampling, roadshow and event expertise of field marketing. Percentage of roadshows that are associated with field marketing; Reaction of the Field Marketing Council on the result of the survey.
ACCESSION #
3026107

 

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