Experiential marketing is the way of the future
- HOW EFFECTIVE? Jaffee, Larry // Promo;Feb2008, Vol. 21 Issue 2, p20
The article discusses the research findings concerning the effectiveness of experiential marketing. Several marketing executives have implored the Advertising Research Foundation to embark a study and have concluded that a comprehensive method for measuring the full impact of its effectiveness...
- Experiential joins the marketing party. Russell, Sophia // B&T Weekly;3/23/2007, Vol. 57 Issue 2604, p8
The article investigates the reasons marketers around the world are investing in experiential marketing as part of their overall strategy, based on the key findings of the Event View 2006 Global Report. The report found that 37% of respondents from around the world expected experience marketing...
- Events by numbers. Bashford, Suzy // Marketing (00253650);11/1/2006, p33
The article discusses pitfalls that hampered the effectiveness of the experiential marketing sector and prevented the sector to fully realize its potential. The article makes specific reference to abandonment of the Live Brand Experience Association, which was launched to develop industry...
- Experiential events hit the legacy trail. Dietz, Chantelle // Event;Sep2012, p42
The article focuses on the use of experiential events by the official sponsors of the London 2012 Olympics in England. The official partners of the Games for 2012 are EDF, BT, Cadbury, BMW, Samsung, P&G, Omega, BA and Coca-Cola. It mentions some food brands that were able to profit from the...
- Delivering Differentiated Experiential Branding in Web Environments. LeBel, Jordan; Yang, Yanan; Vakratsas, Demetrios; Mukherjee, Ashesh; Dube, Laurette // Advances in Consumer Research;2006, Vol. 33 Issue 1, p302
A study attempts to research the four concepts of pleasure (sensory/physical, emotional/aesthetic, social, and intellectual/accomplishment) and understand the correlation between these and website branding. Participants browsed various websites that had been branded using a sensorial, emotional,...
- Editorial: Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward // Journal of Retailing;Spring2001, Vol. 77 Issue 1, p11
This article describes the development of a measurement tool to examine differences in experiential value delivered by multichannel retail systems. Internet and catalog retail operation was chosen as the context for this article. Strong profitability trends are beginning to emerge in...
- Solving the Diet-and-Disease Puzzle. Liebman, Bonnie // Nutrition Action Health Letter;May99, Vol. 26 Issue 4, p1
Provides information on three kinds of diet studies such as retrospective studies, prospective studies and clinical trials, to understand how science works. Advantages of disadvantages; Potential limitations of the studies.
- corrigendum: Selection of evolutionarily conserved mucosal-associated invariant T cells by MR1. Treiner, Emmanuel; Duban, Livine; Bahram, Seiamak; Radosavljevic, Mirjana; Wanner, Valerie; Tilloy, Florence; Affaticati, Pierre; Gilfillan, Susan; Lantz, Olivier // Nature;6/26/2003, Vol. 423 Issue 6943, p1018
Presents an addendum to an article 'Non-Classical Receptive Field Mediates Switch in a Sensory Neuron's Frequency Tuning,' which appeared in an earlier issue of the magazine 'Nature.'
- Light snacks: Eat `em or heat `em. G.S. // Earth Island Journal;Winter95, Vol. 11 Issue 1, p12
Presents the results of experiments which were done to determine which food snacks are more combustible or how long would they take to burn. Snacks involved in experiment. INSET: Good food can be cheaper..