TITLE

Experiential marketing is the way of the future

AUTHOR(S)
Lockett, Michael
PUB. DATE
March 2000
SOURCE
Marketing Event;Mar2000, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the changes in the approach of companies in conducting exhibitions. Details on experiential marketing in the United Kingdom; Opportunities offered by exhibitions.
ACCESSION #
3026104

 

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