TITLE

Christopher Reeve's credibility connects for disability insurer

AUTHOR(S)
Garfield, Bob
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p101
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reviews the advertising for HealthExtras, which features actor Christopher Reeve. HealthExtras has chosen Reeve as its ideal celebrity endorser. HealthExtras' commercials were described. Focused Image is the creator of HealthExtras advertisements.
ACCESSION #
3023893

 

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