TITLE

Bartle Bogle ads deliver real thing for Sizzle & Stir

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p101
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising for Unilever's Lipton unit product called Sizzle & Stir meal kits. Two commercials from Bartle Bogle Hegarty company were described. Among the top competitors in the shelf-stable arena are General Mills' Chicken helper line and Kraft Foods' Stove Top Oven Classics. Lipton has spent a mere three million dollars in measured media on its soup and side dish brands in 1999.
ACCESSION #
3023892

 

Share

Other Topics