TITLE

Longs gives Pickett $22 mil acc't

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p100
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Longs Drug Stores Corp. has selected Pickett Advertising as its agency of record. Longs Drug Stores Corp. is the sixth largest U.S. drug chain. Pickett will help Longs Drug Stores with the launch of an online initiative. Longs Drug Stores Corp. has 400 stores in the United States.
ACCESSION #
3023888

 

Related Articles

  • Longs.com Makes Play for Failed Rivals' Customers. Norton, Justin M. // Adweek Western Edition;8/27/2001, Vol. 51 Issue 35, p6 

    Reports on the advertisements created by Pickett Advertising for Longs Drug Stores Web site, Longs.com in California in 2001. Target market of the campaign; Estimated annual value of the advertising account; Features of the campaign.

  • Longs Focuses on Store Openings. Norton, Justin M. // Adweek Western Edition;5/13/2002, Vol. 52 Issue 20, p7 

    Deals with the television advertisements created by Pickett Advertising for Longs Drugs in the U.S.. Budget of the advertising work; Features of the television advertisement.

  • Managing expansion through aquisition. Symons, Allene // Drug Store News;4/24/2000, Vol. 22 Issue 6, p130 

    Provides information on how acquisition and merger deals contributed to the sales performance of Longs Drug Stores in Walnut Creek, California. Financial record of the company; Changes in the company's business strategy; Initiatives of the company as part of its business plans.

  • Longs unveils Senior Advantage.  // Drug Store News;11/18/2002, Vol. 24 Issue 16, p22 

    Reports the introduction of the Longs Senior Advantage program by Longs Drug Stores in the U.S. Design of the program to save seniors money on cash prescriptions; Effectivity date of the initiative; Variation of discounts according to prescription.

  • In it for the long haul with innovation, service. Symons, Allene // Drug Store News;11/3/97, Vol. 19 Issue 18, p65 

    Features Longs Drug Stores Inc. Development of information technology programs; Revamping of human resources department; Type of management used in chains; Features of Longs drugstore chains; Kinds of services offered in Longs. INSET: Hawaiian Longs-purveyors of OTCs, cosmetics...and ukuleles..

  • Longs enhances name equity through concentrated growth. Symons, Allene // Drug Store News;4/26/99, Vol. 21 Issue 7, p111 

    Reports on the performance of Longs Drug Stores headquartered in California in 1998. Advantages of the company's acquisition of Drug Emporium stores from Western Drug Distributors; Stores opened by the chain in 1998; Financial information on the company.

  • Longs' pharmacy sales roll ahead, front-end lagging.  // Drug Store News;03/04/2002, Vol. 24 Issue 3, p8 

    Reports on the comparable-store sales gain posted by Longs Drug Stores, one of the largest pharmacy chains on the West Coast region of the United States. Pharmacy sales; Consensus earnings estimate among analysts for the fourth quarter of 2001.

  • Longs to accept Together Rx Card.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p16 

    Announces that Longs Drug Stores will accept the Together Rx Card starting June 2002. Savings offered by the card; People who are eligible for the card; Drug companies in the U.S. which are participating in the Rx Card.

  • Google takes search acc't to San Francisco's Pickett. Cuneo, Alice Z.; Riedman, Patricia // Advertising Age;5/29/2000, Vol. 71 Issue 23, p78 

    Reports that the Internet search engine Google awarded its advertising account to Pickett Advertising. How Google rates pages during a search; Future prospects for the search engine, and how it presents itself with a simple, fast-loading home page; When the print and radio ads will be released;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics