Levi's, the WB walk a fine line in Lot 53 promo

Carmichael, Matt
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p80
Trade Publication
The article criticizes the advertising for Levi Strauss and Co. and WB Network, which is displayed at the Levi Web site. Levi Strauss and Co. has teamed with WB Network to outfit the kids on the series "Roswell" in a promotion called Lot 53. Convergence Media Group is the creator of Levi Strauss and Co.'s advertisement.


Related Articles

  • Hefty $7B network upfront. Lafayette, Jon // Electronic Media;05/31/99, Vol. 18 Issue 22, p1 

    Reports on the increase in the purchase of prime-time advertising in the United States television broadcasting industry. Slide in the share of viewership; Estimate on the possible profits of broadcast networks; Comments from executives; WB Television Network as the market leader; Increase in...

  • Pepsi: that's advertainment.  // MarketWatch: Global Round-up;May 2003, Vol. 2 Issue 5, p34 

    Reports on Pepsi's advertainment, "Play for a Billion" television show. Advantages of advertainment over traditional television commercials; Broadcasting of Pepsi's advertainment on the WB Network; Mechanics of the television game show.

  • Coke, WB: Enjoy. Lafayette, Jon; Ross, Chuck // Electronic Media;02/21/2000, Vol. 19 Issue 8, p1 

    Reports the sponsorship plans of Coca-Cola Co. for the teen soap opera `Young Americans' of WB Television Network. Impact of program investments plans of Coke on WB; Promotions of the show in the advertisements and local bottling network of Coke; Deal with some of the stars of the show to...

  • NBC, WB Net are tinkering with primetime. Wallenstein, Andrew // Hollywood Reporter -- International Edition;2/8/2005, Vol. 387 Issue 40, p6 

    The article presents information on National Broadcasting Corp. (NBC) and the company WB Network. The NBC and WB Network made a few changes to their midseason primetime lineups. The peacock moves veteran series" American Dreams" for the first time in its three-year history from Sundays to 8 p.m....

  • Wardrobe! Spethmann, Betsy // Promo;Jul2004, Vol. 17 Issue 8, p21 

    Reports on the joint promotion of clothing company Kmart Corp. and WB Television Network through a multimillion back-to-school campaign. Wardrobe sponsorship for 20 stars from various WB shows; Implication of the joint promotion for the two companies; Impetus to the promotional effort.

  • WB Has Key to Female Market. Curry, Sheree R. // Television Week;1/17/2005, Vol. 24 Issue 3, p65 

    Focuses on the ability of WB Television Network to deliver a target female audience to advertisers. Purchasing power of the audience; Factors that led to the appeal of the network to advertisers; Corporate sponsorship at WB.

  • Family friendly programming on UPN succesor VegasTV. Mylchreest, Ian // Las Vegas Business Press (10712186);9/25/2006, Vol. 23 Issue 39, p18 

    The article presents updates on television stations in Las Vegas, Nevada as of September 2006. UPN and WB Network are merging in the fall season. VegasTV was reborn because of the merger and would become an independent station. Stever Carlston believes that UPN failed to develop into a brand...

  • WB, UPN affils cut deals. Lafayette, Jon // Electronic Media;02/28/2000, Vol. 19 Issue 9, p3 

    Reports the affiliation agreements between WB and UPN Television Networks. Acme Communication stations affiliated with UPN; Details of WB and UPN affiliation agreements; Programs affected by WB and UPN agreements.

  • A Modern TV Success Story. Hall, Lee // Television Week;1/17/2005, Vol. 24 Issue 3, p52 

    Focuses on the success of the television programs of WB Television Network. Attention received by the emphasis of WB on younger demographic; Treatment received by shows from the network according to Brenda Hampton, creator of the program "7th Heaven"; Challenges facing the network.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics