TITLE

Levi's, the WB walk a fine line in Lot 53 promo

AUTHOR(S)
Carmichael, Matt
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article criticizes the advertising for Levi Strauss and Co. and WB Network, which is displayed at the Levi Web site. Levi Strauss and Co. has teamed with WB Network to outfit the kids on the series "Roswell" in a promotion called Lot 53. Convergence Media Group is the creator of Levi Strauss and Co.'s advertisement.
ACCESSION #
3023871

 

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