TITLE

Media specialists shine

AUTHOR(S)
endicott, r. craig
PUB. DATE
April 2000
SOURCE
Advertising Age;04/24/2000, Vol. 71 Issue 18, ps45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers statistics on the advertising organizations and media billings in the United States. Real media billings among the top 30 media specialist companies reached 55.8 billion dollars in the U.S. Agencies remain the main source of client billings for media specialist companies. The unbundled media specialist companies, which are dominant on the list are broadening their client base beyond the growing list of agency-of-record clients of their dedicated agencies.
ACCESSION #
3023496

 

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