TITLE

A high risk drinks idea

PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the potential dangers of concoctions that mix alcohol and energy drinks. Beverages with ingredients such as guarana and ginseng are tempting underage youth to go to the bar. The social costs of trying to exploit the extreme drink phenomenon with ready-mixed products outweigh the potential sales gains.
ACCESSION #
3022814

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics