TITLE

StarMedia fires up image

AUTHOR(S)
Coltun Webster, Nancy
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the advertising campaign of StarMedia network. StarMedia is breaking a television, print, radio, out-of-home and online campaign in the United States and eight other countries. Local appeal is important to StarMedia's image. StarMedia's television commercials will air on Telemundo.
ACCESSION #
3022812

 

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