TITLE

E-tailer RedEnvelope ups ante with Mother's Day catalog plan

AUTHOR(S)
Beeler, Amanda
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers a case study involving RedEnvelope Gifts Online and the distribution plan of its catalog for Mother's Day 2000. RedEnvelope Gifts Online's effort in inducing customers to the web site. RedEnvelope aims to become a multichannel global retailer. Tom Bazzone is RedEnvelope Gifts Online's president and chief operating officer.
ACCESSION #
3022804

 

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