E-tailer RedEnvelope ups ante with Mother's Day catalog plan

Beeler, Amanda
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p56
Trade Publication
The article offers a case study involving RedEnvelope Gifts Online and the distribution plan of its catalog for Mother's Day 2000. RedEnvelope Gifts Online's effort in inducing customers to the web site. RedEnvelope aims to become a multichannel global retailer. Tom Bazzone is RedEnvelope Gifts Online's president and chief operating officer.


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