TITLE

RCA, RadioShack ink in-store deal

AUTHOR(S)
Elkin, Tobi
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the promotional partnership of Thomson Consumer Electronics' RCA brand and RadioShack stores. Thomson Consumer Electronics' RCA brand is planning to set up shop in more than 7,000 RadioShack stores with store-within-a-store displays. Circle R, RadioShack's in-house agency will handle creative duties which include national broadcast network and cable television buys, network radio and online advertising with links between Radio-Shack.com and RCA.com.
ACCESSION #
3022799

 

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