TITLE

Audi uses image car to draw prospects into its showrooms

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Audi of America's use of its 2001-model TT convertible automobile in marketing. McKinney and Silver Television is the creator of Audi of America's television advertising. TT ragtop was described as an image car.
ACCESSION #
3022796

 

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