Audi uses image car to draw prospects into its showrooms

Halliday, Jean
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p40
Trade Publication
The article focuses on Audi of America's use of its 2001-model TT convertible automobile in marketing. McKinney and Silver Television is the creator of Audi of America's television advertising. TT ragtop was described as an image car.


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