TITLE

New milk effort promises fame with cap game

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the joint marketing effort of Dairy Management Inc. (DMI) and the National Fluid Milk Processors Education Program. DMI and MilkPep have joined forces to arreast a 30-year decline in per capita milk consumption with national promotions and advertising. The total volume for overall milk sales grew in 1999.
ACCESSION #
3022794

 

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