New milk effort promises fame with cap game

Thompson, Stephanie
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p34
Trade Publication
The article discusses the joint marketing effort of Dairy Management Inc. (DMI) and the National Fluid Milk Processors Education Program. DMI and MilkPep have joined forces to arreast a 30-year decline in per capita milk consumption with national promotions and advertising. The total volume for overall milk sales grew in 1999.


Related Articles

  • New milk ads address consumer behavior.  // Marketing News;11/7/94, Vol. 28 Issue 23, p18 

    The article reports on the advertising program the promotes health benefits of milk, which was being sponsored by Dairy Management Inc in the U.S. The advertising program was designed to address the decreasing volume of milk consumed per person. Gordan McDonald, an advertising executive for...

  • Dairy beverages. Mann, Ernest // Dairy Industries International;Feb98, Vol. 63 Issue 2, p17 

    Discusses some articles and literature on the innovations driving the market for dairy beverages. Per capita consumption of all drinks in Europe from 1983 to 1995; Popularity of chocolate flavored milk drinks; Information on the pathogen Listeria monocytogenes in chocolate milk; Details on...

  • DMI urges food industry to `do it with dairy.'  // Dairy Field;Feb98, Vol. 181 Issue 2, p11 

    Focuses on `Do it with dairy' marketing campaign launched by the Dairy Management Inc. (DMI) to promote food technologists' understanding and usage of non-fat dry milk and dry whey. DMI's mission supported by the campaign; Research conducted to help guide the campaign.

  • Behold the power of America's cheese cravers. Cooper, Dick // Dairy Field;Jun98, Vol. 181 Issue 6, p6 

    Focuses on the strategy of Dairy Management Inc.'s 1998 integrated marketing campaign. Identification of the cheese craver; Profile of the target market; Cravings aside from cheese; Cost of the campaign; Positioning of television commercials.

  • Got results?  // Marketing News;03/02/98, Vol. 32 Issue 5, p1 

    The article reports that two marketing campaigns by Dairy Management Inc. and the Milk Processors Program have ignored youngsters. According to estimates by the Milk Industry Foundation, despite some stabilization of per-capita milk consumption in the mid-1990s, Americans drank less milk in the...

  • ENCOURAGING CONSUMPTION. Smith, Pamela Accetta // Dairy Field;Sep2006, Vol. 189 Issue 9, p44 

    The article discusses the need to encourage milk and dairy product consumption in schools in California. Leading dairy promotion organizations National Dairy Council and Dairy Management Inc. emphasizes the need for milk and dairy products to be included as an important part of school experience...

  • School Milk Update -- A Roundtable Discussion.  // Dairy Field;Sep2006, Vol. 189 Issue 9, p46 

    The article presents comments from several executives in the dairy products industry concerning milk consumption of students in schools in the U.S. Peggy Biltz of Dairy Council of California states that milk's overall position in schools has increased during the past years, which were included...

  • Making Milk the Obvious Choice.  // Dairy Foods;Nov2006, Vol. 107 Issue 11, pA 

    The article presents the results of survey by Dairy Management Inc.(DMI) on beverage consumption patterns. The survey reflects on the consumption of milk and dairy-based beverages on a particular time, situation or lifestyle choice. The consumption of value-added milk based on the specific...

  • Dairy Department Reinvention. Powell, Peter // Air Conditioning, Heating & Refrigeration News;9/6/2010, Vol. 241 Issue 1, p20 

    The article reports on the plans of reinventing the supermarket's dairy department by supermarket designers. It mentions the campaign of the Innovation Center for U.S. Dairy to urge supermarket owners to invest in the remodeling. Scott Dissinger of Dairy Management Inc. (DMI) discusses on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics