TITLE

Crackers say cheese

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the growth of the snack category of the food industry. A multitude of new products were introduced in 2000 under Keebler's Cheez-It brand, Pepperidge Farm's Goldfish trademark and Nabisco's Cheese Nips franchise. Keebler has continued its efforts to connect with older audiences. Nabisco's marketing strategy was discussed.
ACCESSION #
3022793

 

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