Crackers say cheese

Thompson, Stephanie
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p32
Trade Publication
The article focuses on the growth of the snack category of the food industry. A multitude of new products were introduced in 2000 under Keebler's Cheez-It brand, Pepperidge Farm's Goldfish trademark and Nabisco's Cheese Nips franchise. Keebler has continued its efforts to connect with older audiences. Nabisco's marketing strategy was discussed.


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