TITLE

Dixie Rinse & ReUse plates pass both persuasion and torture test

AUTHOR(S)
Neff, Jack
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the television campaign from DDB Worldwide for Dixie Rinse and ReUse disposable stoneware plates. DDB Worldwide's television campaign for Dixie rinse and ReUse disposable stoneware was described. The advertisement break initially in about 50 percent of U.S. markets where the new product has distribution.
ACCESSION #
3022789

 

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