TITLE

Auto TV ads miss likely prospects: J.D. Power study

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on efforts to reach motor vehicle buyers on national broadcast television. J.D. Power and Associates has teamed with Nielsen Media Research to develop the so-called Auto Viewing System, which they said improves reach to prospects of specific new car or truck segments. A list of selected television shows that had substantially better or worse ratings in homes with new vehicles than in all homes in November 1999 was presented.
ACCESSION #
3022742

 

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