Auto TV ads miss likely prospects: J.D. Power study

Halliday, Jean
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p22
Trade Publication
The article focuses on efforts to reach motor vehicle buyers on national broadcast television. J.D. Power and Associates has teamed with Nielsen Media Research to develop the so-called Auto Viewing System, which they said improves reach to prospects of specific new car or truck segments. A list of selected television shows that had substantially better or worse ratings in homes with new vehicles than in all homes in November 1999 was presented.


Related Articles

  • Cable's Court TV lays claim to `rich' niche. Mandese, Joe // Advertising Age;4/11/1994, Vol. 65 Issue 15, p8 

    The article reports on the impact of a study by Nielsen Media Research Inc. on the television cable advertising industry in the U.S. The study was commissioned by Court TV. The study is creating a conflict between established networks like Cable News Network, ESPN and USA Network and newer,...

  • Facing the DVR's Future. Mandese, Joe // Television Week;3/15/2004, Vol. 23 Issue 11, p27 

    Reports on the impact of the changes in the methods used by Nielsen to gather and report its television audience ratings on television advertising in the U.S. Changes to be implemented by Nielsen; Percentage of time households with digital video recorders (DVR) that skip commercials during live...

  • Ad ratings roil sales talks. Learmonth, Michael // Daily Variety;6/1/2007, Vol. 295 Issue 43, p1 

    The article reports that Nielsen Media Research Inc. has introduced its commercial ratings system on May 31, 2007 in the U.S. According to Nielsen, the system provides the average rating of all commercials within a show. However, buyers and sellers are doubtful on the results of the system since...

  • New context. Consoli, John // MediaWeek;05/29/2000, Vol. 10 Issue 22, pU10 

    Focuses on the growing demand for evening news programs in the United States. Evening news program ratings from the Nielsen Media Research; Reason for the programs attractiveness to media advertisers; Big advertising categories on the nightly news. INSET: PRIMETIME MAGS SHRINKING.

  • College Credit. Lafayette, Jon // Television Week;2/5/2007, Vol. 26 Issue 6, p1 

    The article reports on the inclusion of college students watching television (TV) at school in the ratings computed by Nielsen Media Research. The additional viewers can provide a shot in the arm for television networks because young consumers are avidly sought by advertisers. The figures...

  • Groups propose TV rating changes. Mandese, Joe; Spethmann, Betsy // Advertising Age;9/9/1991, Vol. 62 Issue 37, p33 

    Deals with the threat posed by the failure of the national television ratings system in the U.S. to the television broadcasting industry as of September 1991. Inability to produce a consensus in solving the problem; Flaws of the national people-meter system of Nielsen Media Research;...

  • How to curb TV's sweeps ratings game. Ephron, Erwin // Advertising Age;2/3/1997, Vol. 68 Issue 5, p30 

    The article reports on advertising agencies' campaign to have hypoing stopped. Hypoing is the practice of running unusual contests or programs during the Nielsen Media Research Inc.'s television ratings sweeps month to manipulate television program ratings. But according to the author, it is the...

  • Shreveport, La. Wang, Karissa S. // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22 

    Reports on the state of the television advertising industry in Shreveport, Louisiana as of January 8, 2001. Growth in the local television broadcasting industry; Factors attributing to the growth in such industry sector; Market performance of various industry players.

  • TV airtime cost falls to lowest rate since 1997. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p2 

    Reports on the decline in the cost of commercial television airtime. Reason behind the decline in the cost; Percentage decrease in the revenue of television station ITV1; Television deflation for some audiences since 1997.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics