TITLE

Billboards set sail with ads on yachts

AUTHOR(S)
Beeler, Amanda
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Sailing Billboards Outdoor Media's plan in selling outdoor advertising. Sailing Billboards Outdoor Media has purchased three of New Zealand's 1992 challenger boats and has brought two of them back to the U.S. to peddle as venues for floating advertising in New York and San Francisco, California. Sailing Billboards has started selling advertising space on sails and boats in San Francisco, California to clients including Eastman-Kodak Co., The Gap's OldNavy Stores, Kraft Foods' Altoids, McDonald's Corp.'s Ronald McDonald House, Remy Amerique's Cointreu liqueur and Warner-Lambert Co.'s Schick Advantage razor.
ACCESSION #
3022741

 

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