TITLE

Italian shoemaker moving into U.S

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Italian shoe marketer Geox will enter the United States market in 2000. Geox's marketing efforts include promotions and print advertising in trade and consumer magazines breaking in August 2000 or September 2000 issues. Geox's marketing efforts will focus on the shoes' technological features.
ACCESSION #
3022739

 

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