TITLE

M&C Saatchi picks up Miramax project work

AUTHOR(S)
Linnett, Richard
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Miramax Film's choice of MandC Saatchi as its first official advertising agency. Miramax has spent 95 million dollars in measured media. MandC Saatchi will handle Miramax corporate sponsorships, movie promotional tie-ins and other creative and strategic consulting on an assignment basis.
ACCESSION #
3022702

 

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