M&C Saatchi picks up Miramax project work

Linnett, Richard
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p18
Trade Publication
The article focuses on Miramax Film's choice of MandC Saatchi as its first official advertising agency. Miramax has spent 95 million dollars in measured media. MandC Saatchi will handle Miramax corporate sponsorships, movie promotional tie-ins and other creative and strategic consulting on an assignment basis.


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