Grey revamps agency, names new managers

Petrecca, Laura
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p13
Trade Publication
The article focuses on the reorganization of Grey Advertising Inc. Grey Advertising Inc. has changed its name to Grey Worldwide. Grey Advertising Inc. has also changed its management team. Grey Worldwide's global diversified marketing business model was described.


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