TITLE

Grey revamps agency, names new managers

AUTHOR(S)
Petrecca, Laura
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the reorganization of Grey Advertising Inc. Grey Advertising Inc. has changed its name to Grey Worldwide. Grey Advertising Inc. has also changed its management team. Grey Worldwide's global diversified marketing business model was described.
ACCESSION #
3022693

 

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