Fox puts brand effort with Goodby on hold

Friedman, Wayne; Cuneo, Alice Z.
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p8
Trade Publication
The article reports on Fox Broadcasting Co.'s appointment of Senn Moses as executive vice-president for marketing. Fox Broacasting Co. has suspended its business with Goodby, Silverstein & Partners advertising agency. Fox Broadcasting Co. aims to recover from poor ratings.


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