TITLE

Jaguar enlists Spike Lee to help diversify market

AUTHOR(S)
Cantwell, Julie; Henry, Jim
PUB. DATE
April 2000
SOURCE
Advertising Age;04/24/2000, Vol. 71 Issue 18, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on recruitment of filmmaker Spike Lee to produce advertising for Jaguar, in an attempt to attract African-American and Hispanic automobile buyers. Lee's first eight-minute television commercial for Jaguar was described. Jaguar is planning to double its sales volume with the launch of the X400 model in 2001.
ACCESSION #
3022684

 

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