TITLE

Financial services on prowl for shops

AUTHOR(S)
Cardona, Mercedes M.; Petrecca., Laura
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the selection of advertising agencies by several financial services marketers. Martin Agency and GSDandM is planning to create a campaign for marketing the service of Charles Schwab and Co. to women. Kemper Insurance Co. is reviewing agencies for its renewed marketing efforts. Schwab spent a total of 191 million dollars in measured media in 1999.
ACCESSION #
3022679

 

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