TITLE

Pharmacia down to 3 contenders for Activella

AUTHOR(S)
Goetzl, David
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Pharmacia Corp.'s review of advertising agencies for the direct-to-consumer account for its Activella hormone replacement drug. Pharmacia has reached an agreement with Activella's developer,Novo Nordisk AS for the rights to market the drug in the United States. Activella was approved by the U.S. Food and Drug Administration in November 1998 to treat menopausal symptoms.
ACCESSION #
3022672

 

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