Pizza Hut brings back its Edge: $25 mil supports new version

MacArthur, Kate
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p4
Trade Publication
The article reports on the advertising campaign for Pizza Hut Inc.'s Edge pizza. The television commercials produced for the campaign was described. Pizza Hut Inc. experienced an increase in sales in 1999. Pizza Hut is focused on product improvement.


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