TITLE

Pizza Hut brings back its Edge: $25 mil supports new version

AUTHOR(S)
MacArthur, Kate
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign for Pizza Hut Inc.'s Edge pizza. The television commercials produced for the campaign was described. Pizza Hut Inc. experienced an increase in sales in 1999. Pizza Hut is focused on product improvement.
ACCESSION #
3022670

 

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