Commercial-zappers send ad-friendly message

Linnett, Richard
April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p1
Trade Publication
The article focuses on the impact of personal video recorders (PVR), which allow viewers to skip past television commercials, on the advertising industry. Replay TV and Jovio are planning to placate the advertising industry by adopting ad-supported business models. Is developing advertising-friendly options for PVR software.


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