TITLE

Commercial-zappers send ad-friendly message

AUTHOR(S)
Linnett, Richard
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the impact of personal video recorders (PVR), which allow viewers to skip past television commercials, on the advertising industry. Replay TV and Jovio are planning to placate the advertising industry by adopting ad-supported business models. Is developing advertising-friendly options for PVR software.
ACCESSION #
3022635

 

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