TITLE

Seagram ads drive cablers to drink again

AUTHOR(S)
Chura, Hillary
PUB. DATE
April 2000
SOURCE
Advertising Age;4/24/2000, Vol. 71 Issue 18, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the television advertising campaign of Seagram Spirits & Wine Group for its Captain Morgan Original Spiced Rum, despite the voluntary liquor industry ban on TV advertising in the United States. Seagram Spirits and Wine Group is planning to cover the U.S. through local buys although individual cable carriers can elect not to run the advertisement. Seagram Spirits and Wine Group's advertising campaign will run on some cable systems in Los Angeles and Chicago. The campaign which parodies the US presidential election was described. Critics concern over spirits advertising on television was outlined.
ACCESSION #
3022632

 

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