TITLE

Cyber-chatting LM exec connects with buyers

AUTHOR(S)
Connelly, Mark
PUB. DATE
April 2000
SOURCE
Automotive News;4/10/2000, Vol. 74 Issue 5869, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes how Jim Rogers, general marketing manager at automobile company Lincoln Mercury, connects with consumers through chat rooms and electronic mail system. Posting of personal and business e-mail addresses; Participation in Lincoln chat rooms; Regular online response to postings at the Lincoln LS Town Hall chat room.
ACCESSION #
3012603

 

Related Articles

  • E-mail speeds recall responses. Carney, Susan // Automotive News;8/21/2000, Vol. 74 Issue 5889, p43 

    Highlights United States car maker Ford Motor Co.'s use of electronic mail to address worried consumers' questions about the Firestone tire recall. Reliance of the automobile industry on electronic tools; Number of tires recalled by Firestone; Volume of electronic mail messages processed by...

  • Ford tries concierge service. Connelly, Mary // Automotive News;08/09/99, Vol. 73 Issue 5832, p1 

    No abstract available.

  • New ideas abound; Ford is bursting with consumerism.  // Automotive News;08/30/99, Vol. 73 Issue 5835, p12 

    Comments on the strategic consumerism practiced by Ford Motor Co. Broadcasting of live television commercials for its Focus; Use of the Internet to sell aftermarket products; Assembly of national network of installers to boost sales of accessories; Launching of sport-utility pickups.

  • Tale of owner (dis)satisfaction: Frustrating the buyer over time. Brown, Peter // Automotive News;11/9/1998, Vol. 73 Issue 5792, p14 

    Opinion. Ponders on how Ford Motor Co.'s assistance service for Lincoln automobiles handles customer problems. Experience of a Lincoln owner while seeking help for a problem over a Lincoln clock; Suggestions in providing customer service.

  • Ford tries to win customers' hearts by pampering their wallets. Halliday, Jean // Automotive News;5/31/1999, Vol. 73 Issue 5822, p6 

    Reports on car company Ford Motor Co.'s efforts to develop customer loyalty among its consumers in the United States. Details of the marketing program; Use of discounts to promote customer loyalty.

  • Thank goodness for the Customer Assistance Center. Khol, Ronald // Machine Design;01/14/99, Vol. 71 Issue 1, p12 

    Focuses on how a Ford-Mercury car dealer dealt with the complaints of an owner of 1992 Mercury Sable car. Information on the service provided for the car; Role of Customer Assistance Center of Ford Motor Co.

  • Be careful, Ford: Pleasing owners is new for makers.  // Automotive News;8/16/1999, Vol. 73 Issue 5833, p12 

    Comments on Ford Motor Co.'s concierge service as part of its customer service program. Need for Ford to work together with its dealers to ensure the program's success; Investment in online automotive site selling automobiles to a national pool of club members.

  • Ford diagnoses service philosophy. Connelly, Mary // Automotive News;5/1/1995, Vol. 69 Issue 5602, p16 

    Reports on Ford Motor Co.'s plan to overhaul the parts and service operations at its dealerships. Company's systematic approach to the entire operation; Creation of dealership designs that promote the best service practices; Areas of focus of working teams; Ford's attempt to move a practice...

  • Ford collision truckload program adds 58 parts.  // Memphis Automotive Report;May2011, Vol. 22 Issue 8, p11 

    The article reports on the revival of the Collision Parts Truckload Program by Ford Customer Service Division (FCSD) of Ford Motor Co. in 2011 and mentions the addition of 58 new parts.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics