Cyber-chatting LM exec connects with buyers

Connelly, Mark
April 2000
Automotive News;4/10/2000, Vol. 74 Issue 5869, p3
Trade Publication
Describes how Jim Rogers, general marketing manager at automobile company Lincoln Mercury, connects with consumers through chat rooms and electronic mail system. Posting of personal and business e-mail addresses; Participation in Lincoln chat rooms; Regular online response to postings at the Lincoln LS Town Hall chat room.


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