Chrysler hits right buttons to unveil novel PT Cruiser

Garfield, Bob
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, p73
Trade Publication
This article reviews the television advertising campaign for the Chrysler PT Cruiser automobile. Except for one overwrought spot about Satan, FCB Worldwide has done a wonderful job in its five-step process for unveiling the new PT Cruiser from Chrysler Corp. The Satan spot is about some rich guy being claimed by the Prince of Darkness. The lost soul tries to bribe his way out of it, and fails with everything because the devil has seen it all--except the PT Cruiser. With this introduction, Chrysler may well have carved itself another milestone in automotive history.


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