TITLE

Celebrity plugs produce absurd, disturbing ads

AUTHOR(S)
Carmichael, Matt
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article criticizes two Internet banner advertisements from Sephora.com and HealthExtras for their use of celebrities at Women.com and elsewhere and Bloomberg.com and elsewhere, respectively. Beauty site Sephora.com brings to the Internet the bit of wisdom that the only thing standing between the average woman's looks and Kate Moss' look is good makeup, not genetics. More disturbing, though, is the HealthExtras advertisement. This disability insurance provider is using Christopher Reeve in its banners, as it has in TV spots. The banner goes beyond a reasonable celebrity tie-in and winds up just being creepy.
ACCESSION #
3011741

 

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